How to give “MasterChef” another 20 years? Mexico is testing the answer with its 24/7 version
Endemol Shine Boomdog challenged the conventions of the world’s most famous cooking format with the first live cohabitation version, produced for TV Azteca and also available on Disney+. Frank Scheuermann explains what they’re learning from an experiment that could shape the future of major franchises. The new version of ‘MasterChef’ in Mexico is, for its […]