Mexico City, Mexico (July 29, 2025)—EndemolShine Boomdog’s La Casa de los Famosos Mexico surpassed the premiere numbers of its previous two editions with the debut of the third season broadcast on Televisa Univision’s Las Estrellas on Sunday night, attracting more than 12 million viewers across all its platforms.

“We are very excited about the successful premiere of the new season of La Casa de los Famosos México and the excellent reception it received from audiences across all platforms. It’s a show that continues to connect with audiences season after season, regardless of age or gender. The stories of each participant have truly captivated Mexican audiences,” said Frank Scheuermann, Chief Content Officer of EndemolShine Boomdog, a part of Banijay Americas. “We are very proud of the work we have done together with TelevisaUnivision and our content and production teams. We are confident that we will keep the audience engaged week after week.”

During its first few days on the air, the third season of La Casa de los Famosos México has also led the digital conversation, reaching more than 700 million video views during its reveal phase and more than 50 million video views during the premiere. With more than 60 cameras and 70 microphones, the 15 new residents of La Casa de los Famosos México will face different challenges and dynamics over the next 10 weeks, during which, under the “Day and Night” rooms, they will experience a 24/7 experience filled with emotions and stories.

The finale of the second season of La Casa de los Famosos México reached more than 5.5 million viewers, with more than 213 million accumulated votes (including 39 million during the grand finale) and more than 805 million interactions on social networks, registering 411.7 million hours viewed on ViX, remaining in trend during its broadcast on open television for 62 consecutive days.