Mexico City, Mexico (April 28th, 2025)\u2014EndemolShine Boomdog, part of Banijay Americas, producers of the hit culinary competition series \u201cMasterChef,\u201d is teaming with Vips, the largest restaurant chain in Mexico owned by Grupo Alsea, to launch a unique collaboration inspired by the flavors and culinary excellence of \u201cMasterChef\u201d and Vips’ iconic cuisine.<\/p>\n
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The collaboration includes \u201cMasterChef\u201d-inspired gourmet menus and \u201cMasterChef\u201d kitchen products made available for sale at Vips stores, allowing culinary enthusiasts the opportunity to elevate their at home cooking to MasterChef\u2019s gourmet excellence. The partnership is set to kick off in May and runs through August in flagship Vips locations across Mexico.<\/p>\n
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\u201cWe are thrilled to partner with Vips to bring the flavors and kitchen products inspired by our hit series \u2018MasterChef\u2019 into their locations across Mexico,\u201d says EndemolShine Boomdog Chief Operating Officer Javier P\u00e9rez Teuffer L\u00f3pez. \u201cMasterChef is the world\u2019s most successful cookery television format, and it is fitting for us to team with Mexico\u2019s top culinary destinations for this unique new collaboration.\u201d<\/p>\n
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MasterChef & Vips are both brands that had truly connect with Mexican families, so it made perfect sense to collaborate and bring this culinary experience to more than 230 Vips locations. Whether it\u2019s a work lunch, a family celebration or a gathering with friends, we are sure this experience will be enjoyed by all visitors.<\/p>\n
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\u201cMasterChef Celebrity: Generaciones\u201d season 5 airs Sundays (20:00 hrs) on TV Azteca. It is currently the #1 show on the network\u2019s primetime lineup each week.<\/p>\n
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\u201cMasterChef\u201d is part of the global offering from Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, which encompasses brand licensing, merchandising, gaming and gambling and represents brands from the world\u2019s largest content catalogue, comprising 200,000+ hours of original programming.<\/p>\n
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Represented internationally by Banijay Entertainment, \u201cMasterChef\u201d is the world\u2019s most successful cookery television format (Guinness World Records). Now commissioned across 70 markets, the lifechanging show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe.<\/p>\n