This global format has become a staple of entertainment in Mexico, attracting major brands and generating strong impact across social media and digital platforms.<\/p>\n
Mexico City, Mexico (June 5, 2025)<\/strong> \u2014\u00a0MasterChef M\u00e9xico<\/em>, the hit cooking competition produced by EndemolShine Boomdog and Banijay Entertainment, will celebrate its 10th anniversary in Mexico with a special episode within the current season of\u00a0MasterChef Celebrity Generaciones<\/em>. The episode will bring back iconic contestants from previous seasons and will air on Azteca Uno on\u00a0Sunday, June 8.<\/p>\n Since its debut in June 2015 on TV Azteca,\u00a0MasterChef M\u00e9xico<\/em>\u00a0has become a television classic\u2014not only breaking audience records, but also through partnerships with leading brands and creating viral content across digital platforms.<\/p>\n As part of its 10th anniversary celebration, in addition to the special episode of\u00a0MasterChef Celebrity Generaciones<\/em>, the\u00a0grand finale\u00a0of the current season will be\u00a0screened for the first time in movie theaters\u2014Cinemex and Cin\u00e9polis\u2014across Mexico on\u00a0July 27.<\/p>\n Since 2015,\u00a0MasterChef M\u00e9xico<\/em>\u00a0has produced\u00a013 different seasons, including\u00a0MasterChef Junior<\/em>,\u00a0MasterChef<\/em>, and\u00a0MasterChef Celebrity Generaciones<\/em>, bringing together a diverse group of celebrities and content creators\u2014from Millennials to the Cassette Generation.<\/p>\n Over the years, the show has established\u00a0strategic partnerships\u00a0with brands such as Bandana Products and the\u00a0MasterChef by Huken\u00a0appliance line, bringing culinary excellence to Mexican kitchens with practical, high-quality products.<\/p>\n Earlier this year,\u00a0Vips, Mexico\u2019s largest restaurant chain (owned by Grupo Alsea), launched a special collaboration inspired by MasterChef\u2019s flavors and excellence. The menu features exclusive dishes available at more than\u00a0230 locations nationwide\u00a0through the end of August.<\/p>\n As part of its business expansion,\u00a0EndemolShine Boomdog also launched the Escuela MasterChef M\u00e9xico, a digital platform that extends the experience to fans and aspiring chefs. It offers cooking techniques, recipes, and culinary tools to help users cook like a true MasterChef. With more than\u00a0100 renowned chefs participating, users gain access to\u00a0hundreds of recipes and techniques\u00a0in one place.<\/p>\n Since its debut,\u00a0MasterChef M\u00e9xico<\/em>\u00a0has become a\u00a0digital phenomenon, leading the conversation online and steadily growing across digital channels. This year, the YouTube channel is expected to surpass\u00a02 million subscribers, a major milestone.<\/p>\n “We\u2019re thrilled to celebrate 10 years of\u00a0MasterChef<\/em>\u00a0in Mexico, where audiences of all ages have embraced this regional version of the world\u2019s most successful cooking competition,” said\u00a0Frank Scheuermann, Chief Content Officer of EndemolShine Boomdog.<\/p>\n \u201cOver the past decade, we\u2019ve had the privilege of successfully launching several format variations, each with a unique voice and story. We\u2019ve also had the support of amazing broadcast partners, streaming platforms, brands, and talent who have helped bring the MasterChef experience to millions of homes,\u201d he added.<\/p>\n MasterChef M\u00e9xico<\/em>\u00a0is produced by EndemolShine Boomdog and is part of the global catalog of\u00a0Banijay Rights, the distribution arm of\u00a0Banijay Entertainment. This division covers brand licensing, merchandising, gaming, and betting, and represents the world\u2019s largest content catalog with over\u00a0200,000 hours of original programming.<\/p>\n Represented internationally by Banijay Entertainment,\u00a0MasterChef<\/em>\u00a0is the\u00a0most successful cooking format in television history\u00a0(Guinness World Records<\/em>), currently airing in\u00a070 markets\u00a0with more than\u00a0700 seasons and 16,000 episodesproduced. Created by\u00a0Franc Roddam, the format first launched in\u00a01990\u00a0and has since become a global phenomenon, loved and recognized by audiences worldwide.<\/p>\n EndemolShine Boomdog\u00a0is behind some of the most successful unscripted series in Mexico and the U.S. Hispanic market, including\u00a0MasterChef M\u00e9xico<\/em>,\u00a0La Casa de los Famosos<\/em>,\u00a0La Casa de los Famosos M\u00e9xico<\/em>,\u00a0\u00bfQui\u00e9n es la M\u00e1scara?<\/em>,\u00a0Me Caigo de Risa<\/em>,\u00a0Lo Tomas o Lo Dejas<\/em>, and\u00a0Los 50<\/em>, among others.<\/p>\n