This global format has become a staple of entertainment in Mexico, attracting major brands and generating strong impact across social media and digital platforms.
Mexico City, Mexico (June 5, 2025) — MasterChef México, the hit cooking competition produced by EndemolShine Boomdog and Banijay Entertainment, will celebrate its 10th anniversary in Mexico with a special episode within the current season of MasterChef Celebrity Generaciones. The episode will bring back iconic contestants from previous seasons and will air on Azteca Uno on Sunday, June 8.
Since its debut in June 2015 on TV Azteca, MasterChef México has become a television classic—not only breaking audience records, but also through partnerships with leading brands and creating viral content across digital platforms.
As part of its 10th anniversary celebration, in addition to the special episode of MasterChef Celebrity Generaciones, the grand finale of the current season will be screened for the first time in movie theaters—Cinemex and Cinépolis—across Mexico on July 27.
Since 2015, MasterChef México has produced 13 different seasons, including MasterChef Junior, MasterChef, and MasterChef Celebrity Generaciones, bringing together a diverse group of celebrities and content creators—from Millennials to the Cassette Generation.
Over the years, the show has established strategic partnerships with brands such as Bandana Products and the MasterChef by Huken appliance line, bringing culinary excellence to Mexican kitchens with practical, high-quality products.
Earlier this year, Vips, Mexico’s largest restaurant chain (owned by Grupo Alsea), launched a special collaboration inspired by MasterChef’s flavors and excellence. The menu features exclusive dishes available at more than 230 locations nationwide through the end of August.
As part of its business expansion, EndemolShine Boomdog also launched the Escuela MasterChef México, a digital platform that extends the experience to fans and aspiring chefs. It offers cooking techniques, recipes, and culinary tools to help users cook like a true MasterChef. With more than 100 renowned chefs participating, users gain access to hundreds of recipes and techniques in one place.
Since its debut, MasterChef México has become a digital phenomenon, leading the conversation online and steadily growing across digital channels. This year, the YouTube channel is expected to surpass 2 million subscribers, a major milestone.
“We’re thrilled to celebrate 10 years of MasterChef in Mexico, where audiences of all ages have embraced this regional version of the world’s most successful cooking competition,” said Frank Scheuermann, Chief Content Officer of EndemolShine Boomdog.
“Over the past decade, we’ve had the privilege of successfully launching several format variations, each with a unique voice and story. We’ve also had the support of amazing broadcast partners, streaming platforms, brands, and talent who have helped bring the MasterChef experience to millions of homes,” he added.
MasterChef México is produced by EndemolShine Boomdog and is part of the global catalog of Banijay Rights, the distribution arm of Banijay Entertainment. This division covers brand licensing, merchandising, gaming, and betting, and represents the world’s largest content catalog with over 200,000 hours of original programming.
Represented internationally by Banijay Entertainment, MasterChef is the most successful cooking format in television history (Guinness World Records), currently airing in 70 markets with more than 700 seasons and 16,000 episodesproduced. Created by Franc Roddam, the format first launched in 1990 and has since become a global phenomenon, loved and recognized by audiences worldwide.
EndemolShine Boomdog is behind some of the most successful unscripted series in Mexico and the U.S. Hispanic market, including MasterChef México, La Casa de los Famosos, La Casa de los Famosos México, ¿Quién es la Máscara?, Me Caigo de Risa, Lo Tomas o Lo Dejas, and Los 50, among others.
