Mexico City, Mexico (April 28th, 2025)—EndemolShine Boomdog, part of Banijay Americas, producers of the hit culinary competition series “MasterChef,” is teaming with Vips, the largest restaurant chain in Mexico owned by Grupo Alsea, to launch a unique collaboration inspired by the flavors and culinary excellence of “MasterChef” and Vips’ iconic cuisine.
The collaboration includes “MasterChef”-inspired gourmet menus and “MasterChef” kitchen products made available for sale at Vips stores, allowing culinary enthusiasts the opportunity to elevate their at home cooking to MasterChef’s gourmet excellence. The partnership is set to kick off in May and runs through August in flagship Vips locations across Mexico.
“We are thrilled to partner with Vips to bring the flavors and kitchen products inspired by our hit series ‘MasterChef’ into their locations across Mexico,” says EndemolShine Boomdog Chief Operating Officer Javier Pérez Teuffer López. “MasterChef is the world’s most successful cookery television format, and it is fitting for us to team with Mexico’s top culinary destinations for this unique new collaboration.”
MasterChef & Vips are both brands that had truly connect with Mexican families, so it made perfect sense to collaborate and bring this culinary experience to more than 230 Vips locations. Whether it’s a work lunch, a family celebration or a gathering with friends, we are sure this experience will be enjoyed by all visitors.
“MasterChef Celebrity: Generaciones” season 5 airs Sundays (20:00 hrs) on TV Azteca. It is currently the #1 show on the network’s primetime lineup each week.
“MasterChef” is part of the global offering from Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, which encompasses brand licensing, merchandising, gaming and gambling and represents brands from the world’s largest content catalogue, comprising 200,000+ hours of original programming.
Represented internationally by Banijay Entertainment, “MasterChef” is the world’s most successful cookery television format (Guinness World Records). Now commissioned across 70 markets, the lifechanging show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe.
