In an ever-evolving industry, EndemolShine Boomdog has remained one of the most relevant production and distribution groups in Latin America. Its catalog includes some of the most successful formats and scripted series in the region in recent years.
“At EndemolShine Boomdog, we’ve always had a clear goal: to be the leading content production and development company in Latin America,” said Javier Pérez-Teuffer, Chief Operating Officer of EndemolShine Boomdog.
This leadership, the COO explained, is driven by a commitment to maintaining an agile strategy that not only allows them to “innovate, experiment, and quickly and effectively respond to market needs,” but also to “set the tone and stay ahead.”
“This, along with the talented people who make up the company, has made us a high-performing, experienced, and top-quality team in the industry,” he added.
One of the group’s most recent moves is a strategic alliance with A Fábrica for the launch of A Fábrica México & U.S. Hispanic, a new label for original content production. Pérez-Teuffer described it as “a great opportunity to better understand and address the needs of networks and platforms, and to increase our market share.”
The team, led by Luiz Noronha of A Fábrica and Alejandro Rincón, CEO of EndemolShine Boomdog, is currently working on various projects to be announced in due time.
When it comes to original content, EndemolShine Boomdog holds some of the most successful formats in its portfolio—not only in Mexico but across the region—with major premieres lined up for this year.
“This year, we returned to the territory after five years with Lo Tomas o Lo Dejas, one of the region’s most beloved game shows. Based on the hit format Deal or No Deal, we gave it a fresh twist, bringing in contestants from different parts of Latin America and the U.S., which created a unique and relatable on-screen experience,” the executive explained.
Other highlights include the premiere of MasterChef Celebrity Generaciones, which brought together multiple generations—from Millennials to the Cassette Generation—connecting with a wide range of audiences; La Casa de los Famosos All-Stars; and the upcoming third season of La Casa de los Famosos México, set to air in the second half of the year.
In the scripted space, one of last year’s biggest successes was Como Agua Para Chocolate, which is currently in production for its second season.
“Como Agua Para Chocolate has been an international success. We’re already filming season two and are confident it will once again resonate with audiences just as the first season did,” said Pérez-Teuffer.
Looking ahead, EndemolShine Boomdog continues on a path of “hard work and many opportunities” throughout 2025.
“We’ll keep investing in the development of new ideas as well as adaptations from our catalog, always maintaining close and strong communication with our partners. Today, together with them and our team, we’ve achieved number-one shows on the screens of TelevisaUnivision, Telemundo, TV Azteca, Amazon, Max, and others. This motivates and challenges us to continue creating memorable content that excites and connects with audiences,” he concluded.
