Mexico City, Mexico (October 10th 2025) – EndemolShine Boomdog, part of Banijay Americas, is expanding its production operations into Colombia, building on its track record across Mexico and the U.S. Hispanic market, and further growing its presence in Latin America. As part of this expansion, EndemolShine Boomdog will establish a dedicated production company in the country, with operational capability on the ground.
EndemolShine Boomdog, already the most prolific producer in Latin America – with more than 1,000 hours of original content annually and hit series like La Casa de los Famosos and Como Agua Para Chocolate (Like Water For Chocolate) – will now begin producing both scripted and unscripted original content in Colombia. This move expands on the format sales momentum built in the market by Banijay Rights and SVP Latin America, US Hispanics and Brazil, Michelle Wasserman.
Ben Samek, CEO of Banijay Americas says: “Alejandro and the team at EndemolShine Boomdog have spent the last decade successfully producing many of Mexico’s most popular series. Having already reached into broader Latin American audiences, Colombia is a natural next step, and with unmatched experience in delivering original multi-genre content, we’re confident they’ll create new hits for millions of viewers in the market.”
Laurens Drillich, President, EndemolShine Latino says: “The Colombian TV marketplace has become one of the most important in all of Latin America, and this expansion builds on the strong format sales foundation established by Banijay Rights. With Endemol Shine Boomdog’s move into local production, we are not starting from scratch and are now in a great position to combine Banijay’s deep catalogue with the production expertise of Alejandro and his team.”
Alejandro Rincón, EndemolShine Boomdog CEO says: “Launching our production efforts into Colombia with our colleagues at Banijay Americas creates a strong opportunity to engage with one of Latin America’s most vibrant markets. Colombian audiences are hungry for high-quality, original content, and our team at EndemolShine Boomdog is well-positioned to deliver stories that resonate and perform.”
EndemolShine Boomdog’s portfolio includes Banijay Mexico & U.S. Hispanic; A Fábrica Mexico & U.S. Hispanic, its newly-launched scripted division; and Wide
Angle, a state-of-the-art post-production facility in Mexico City.
The company is behind some of the region’s most successful unscripted hits, including La Casa de los Famosos (Telemundo/Peacock), La Casa de los Famosos México (TelevisaUnivision), ¿Quién es la Máscara?, MasterChef Celebrity and Lo Tomas o Lo Dejas. Additionally, its award-winning scripted series Como Agua Para Chocolate (Like Water For Chocolate) has been renewed for a second season. This summer, EndemolShine Boomdog partnered with acclaimed Latin American writer-producer, Leonardo Padrón, to launch Leonardo Padrón Productions, a venture focusing on high-impact scripted storytelling. The label will collaborate with A Fábrica Mexico & U.S. Hispanic to deliver a slate of distinctive content.
Banijay Mexico & U.S. Hispanic also produces the hit unscripted series like LOL: Last One Laughing and Temptation Island in Mexico, Argentina, Colombia and Chile.
EndemolShine Boomdog is part of Banijay Americas, led by CEO Ben Samek, with Laurens Drillich overseeing operations across Latin America.
Fuente: https://www.prensario.net/EndemolShine-Boomdog-anuncia-expansion-a-Colombia-50770.note.aspx
